Bluehost 6 Pros & Cons of Using Bluehost Hosting

By | 30th November 2017

Bluehost is one of the most established and well-known hosting brands on the internet. It’s a brand owned by the Endurance corporation. I have written about Bluehost in my comparison between Bluehost vs. GoDaddy, but I have never written a Bluehost review looking at the pros and cons of the brand.

Bluehost has positioned themselves as not only the go-to hosting provider for beginner and starting websites, but also the no-hassle hosting provider for small businesses. I’ve used Bluehost for several projects of my own, and my oldest client has been using Bluehost for almost 10 years.

Get Bluehost’s special discount off plans here.

Earnings disclosure: In order to get you the cheapest price possible, we’ll earn a commission if you decide to purchase through our links.

There are a lot of Bluehost reviews online – usually with user-generated reviews based on anecdotes and personal experience. That’s totally fine but I take a different approach, looking at both the advantages and disadvantages of a host.

Like I have mentioned in all my hosting reviews, I don’t think there is such a thing as a “best hosting provider”, just like there is no such thing as a best car or a best house. It’s all about finding the right fit for your project given your goals, your resources and your know-how.

Here’s what I found to be the pros, cons, and alternatives in a full Bluehost review based on my experience with personal projects and clients’ projects.

Disclosure – I receive referral fees from any companies mentioned in this post. All my opinions and data are from my own professional experience as a paying customer or consultant to a paying customer.

Pros of Using Bluehost

No hosting company is perfect. And like I said in the intro, I’ve always maintained that there is no such thing as a “best hosting company” – it all depends on your goals and preferences.

Aside – I created a shared hosting quiz and a WordPress hosting quiz that helps readers match goals and needs with hosting companies that usually come up in my conversations with readers.

That said, here are the 6 pros / advantages that I found with Bluehost.

Brand Name Support & Resources

Bluehost is certainly a large hosting company. It’s owned by Endurance International – the largest hosting corporation in the world. And it certainly has more brand recognition than any other host except for maybe GoDaddy or website builder companies that do TV advertising.

A big brand certainly has disadvantages, which I’ll cover in the cons section, but there are also big benefits to using the name brand in the market.

After all if there weren’t lots of advantages the name brand would not be the name brand.

First, big brands such as Bluehost have the resources that other smaller hosting companies may not have.

They can hire the best network engineers, the best customer support team leaders, and the best executive teams in the industry. They have the capital and financial resources to make large investments in their network and servers – really anything that will help make their service better.

Second, big brands like Bluehost who are in industries where market share is often the number one focus (rather than revenue maximization) usually focus on Net Promoter Score rather than immediate revenue.

What this means for customers is that they are focused on making you happy more than anything else. Why? Because when you’re happy, you are much more likely to refer them to a friend.

*That’s why the typical customer survey from big/growing companies always starts with “how likely are you to refer us to a friend?”

Now again, the caveat is that making you happy doesn’t necessarily mean providing the best service for your needs. But it is better than maximizing every single penny that they can get out of you. And I’ll cover this caveat more in the cons section.

Third, big brands such as Bluehost are not going to up and disappear overnight. With something like your website data where security is more important than really anything, it’s important to know that your hosting company isn’t going to just go out of business. And a brand like Bluehost has the stability to make sure that’s not going to happen.

Overall, just like in the grocery store, if the brand name isn’t that much more expensive than the generic or low-cost brand, most people will choose to go with the name brand. Same with hosting.

Overall Pricing

Like I’ve said in other hosting reviews, pricing is important, but you have to look at pricing in context.

While Bluehost pricing will come up in the disadvantages section, their pricing is affordable and reasonable – especially for a small to mid-size website looking for good hosting.

They have a 3 and a half tier pricing structure. Their lowest plan is particularly affordable especially for starter websites, but with caps that I’ll cover in the cons section.


Their mid-tier plan is also affordable, with many unmetered or unlimited features, but slightly more expensive at renewal than direct competitors.

I’ll look at their feature caps and pricing structure in the cons section, but for now if you are looking for an affordable host that you can just get started with –

then Bluehost fits with a special discount.

Earnings disclosure: In order to get you the cheapest price possible, we’ll earn a commission if you decide to purchase through our links.


Bluehost 6 Pros & Cons of Using Bluehost Hosting reviewed by on 30th November 2017 rated 4.9 on 5.0